Problem Covid-19 and the pandemic has amplified mental health issues for several reasons. Anxiety and depression is estimated to have quadrupled since before pandemic.
- Staying stuck in same environment leads to feeling of isolation, loneliness, entrapment, lack of real social connection
- School closures have limited access to counseling services
- Children also affected by parents’ stress, plus lack of social and school activities
- Financial instability, unemployment, lay-offs, also lead to stress
Goal to improve mental health by facilitating mindfulness and reflection, and connecting people to therapy when extra attention is needed
PROPOSED Solution a mindful guided meditation and journaling app that allows users to easily check in with mental health, reflect, and seek additional help if needed
Branding
Brand Name
ध्यान
DHYANA
noun. profound meditation which is the penultimate stage of yoga.
Typography
Typeface: Quicksand
- Sans-serif, clean look
- Friendly, calming, and breathable
color palette cool, soft tones to induce a sense of calm and tranquility
Logo combining delicate lines and soft purple tones to allude to a symbol of meditation - the lotus flower.
Mobile Application
Personas
- 20 years old, female, full-time college student
- new to meditation; doesn’t know how/where to start to become more mindful
- does not have a lot of free time for herself
- stressed with balancing school, social life, work, career, relationships, and family
- feeling of isolation, disconnection, depression, or anxiety due to the pandemic
- 32 years old, male, works full-time
- has tried meditation before, but struggles with meditating routinely
- doesn’t see overall mental health improvement from meditation, though it feels good in the moment
- finds it difficult to focus during meditation
- considering starting therapy
USER FLOW
WIREFRAME
INTERACTIVE PROTOTYPE